Skater first
Decisions must benefit skaters, coaches or parents directly and verifiably.
ONE BLADES
ONE BLADES
FOR
SUPPORT
LEARN
ABOUT ONE BLADES
Built by a skater. Built for the future of skating.
ONE Blades is a skater-first equipment company building the inline figure skating movement through better equipment, direct relationships and creator-powered distribution.
01 · ONE BLADES
A company built around the people who skate.
ONE Blades designs equipment for figure skaters who want another serious way to train, develop and enjoy skating beyond the ice.
The company sells directly to skaters worldwide, without distributors or retail middlemen standing between the company and the community.
Creators are part of that distribution. The people helping inline figure skating grow should share in the value they create.
- Current focus
- Inline figure skating
- Distribution
- Direct to consumer
- Availability
- Ships worldwide
02 · THE FOUNDER
Built from a lifetime inside skating.
Adam Jukes
Founder of ONE Blades
Adam is a lifelong skater, performer and coach with decades of experience across ice and inline skating.
His work has taken him through professional shows, coaching, performance and the development of inline figure skating as both a training method and a discipline.
ONE Blades was not created from outside the sport. It grew from years of skating, teaching and understanding the problems skaters face firsthand.
03 · HOW IT BEGAN
He built the system that did not exist.
After testing every inline figure frame available, Adam found that none gave him the complete answer he was looking for as a figure skater and coach.
Instead of adapting another existing system, he began building one from first principles around the needs of figure skating.
That work became ONE Blades and the EDGE™ | Inline Figure Skating System.
After testing every inline figure frame available, he built the one that did not exist.
04 · HOW ONE OPERATES
Simple by design.
Direct relationships
Selling directly keeps ONE Blades close to the people using the equipment.
Creator-powered growth
Every creator receives the same rate for helping more skaters discover ONE Blades.
One phase at a time
ONE Blades expands when the next step strengthens the movement, not simply because more can be built.