Three balance zones
EDGE uses four wheels to create front, center and rear balance zones designed to more closely reflect the way skaters move across an ice blade.
ONE Blades
PRESS & MEDIA
Building the future
of inline figure skating.
ONE Blades is building the global inline figure skating movement through skater-first equipment, direct-to-consumer distribution and a creator-powered ecosystem.
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Founded in the United Arab Emirates
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Built specifically for inline figure skating
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Direct to skaters worldwide
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PRESS CONTACT
Media enquiries
PRESS, INTERVIEWS & FEATURES
Speak directly with the founder.
For press enquiries, interviews, features, commentary or background information, contact Adam Jukes directly.
adam@oneblades.one
Response time is typically within 24 hours.
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COMPANY
About ONE Blades
ONE Blades is an inline figure skating company founded in November 2025 in the United Arab Emirates by Adam Jukes, a professional skater, coach and creator with more than 35 years across ice, inline, pairs, show, coaching and competition.
The company develops inline figure skating frame systems engineered specifically for ice figure skaters training off ice.
ONE Blades distributes directly to skaters worldwide through a creator-powered model, without retail middlemen.
THE MISSION
Build the global inline figure skating movement.
Better equipment. Better education. More access. More opportunity for the skaters helping the sport grow.
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CORE PRODUCT
EDGE
Every wheel adjustable
EDGE is the world's first inline figure skating frame with an independently adjustable rocker axle on every wheel.
Built for real training
Picks matched to ice, indoor wheels and outdoor wheels are included as standard.
EDGE was released globally in May 2026.
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CREATOR-POWERED DISTRIBUTION
Creator Platform
Creators earn 10% commission when a customer purchases through their personal creator link.
Customers receive 10% off when purchasing through a creator.
Customers remain permanently connected to the creator who introduced them.
The Creator Platform gives skaters, coaches and parents a direct role in growing the movement and a share in the value they help create.
The broader ONE Blades ecosystem is supported through three connected initiatives: the Creator Platform, the Skater Fund and Pay It Forward.
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FOUNDER BACKGROUND
Adam Jukes
Began on inline skates
Adam began skating at age 10 on inline skates before moving to ice at 11.
Joined professional show skating
He began performing professionally at 17 and spent more than two decades working across major international productions.
Got Talent appearances
Adam has made six Got Talent appearances across five countries.
WIFSA Senior Pairs World Champion
Adam and his partner Rosie became the first WIFSA Senior Pairs World Champions in 2019.
Adam's professional credits include Cirque du Soleil, Disney On Ice, Royal Caribbean, Holiday on Ice and Friedrichstadt-Palast Berlin.
He also served as Head Coach at Rollerworld Colchester, one of the United Kingdom's leading roller rinks, where he tested every major inline figure skating frame available before beginning the development of his own.
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AT A GLANCE
Key facts
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MEDIA RESOURCES
Assets and resources
Product photography
High-resolution EDGE product imagery.
Founder photography
Portrait, skating and professional performance images.
Brand assets
ONE Blades logos and approved brand materials.
Product images, founder photography and brand assets are available on request.
MEDIA ENQUIRY
Tell the story
behind the movement.
For interviews, features, press information or media assets, contact Adam directly.
Email adam@oneblades.one