Press
ONE Blades is building the global inline figure skating movement through skater-first equipment, direct-to-consumer distribution, and a creator-powered ecosystem that gives skaters, coaches, and parents a real share in the value they help create.
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About ONE Blades
ONE Blades is an inline figure skating company founded in November 2025 in the United Arab Emirates by Adam Jukes, a professional skater, coach, and creator with more than 35 years across ice, inline, pairs, show, coaching, and competition. The company develops inline figure skating frame systems engineered specifically for ice figure skaters training off ice, and distributes them directly to skaters globally through a creator-powered model.
The core product is EDGE. A four wheel inline figure skating system with an adjustable rocker axle on every wheel, picks matched to ice, and both indoor and outdoor wheels included as standard. EDGE is the only inline figure skating frame in the world with an adjustable rocker axle on every wheel.
ONE Blades operates on a direct-to-consumer basis with no retail middlemen. Skaters, coaches, and parents earn commission through the ONE Blades Creator Program, with rates scaling from 10 to 25 percent based on lifetime referred revenue. Permanent attribution. Lifetime tier progression.
Every order funds the movement. Four pillars, all live. The Creator Program. The Skater Fund. Founder Edition. Pay It Forward.
The company also operates connected platforms including ONE Blades Records, the official platform for World Firsts and Records on EDGE, and supports the broader inline figure skating community through education, content, and ecosystem development.
The global release of EDGE is May 2026.
Founder background
Adam Jukes began skating at age 10 on inline and moved to ice at 11. He joined professional show skating at 17 and spent more than two decades performing across the world's major productions including Cirque du Soleil, Disney On Ice, Royal Caribbean, Holiday on Ice, and Friedrichstadt Palast Berlin. He has made four Got Talent appearances across three countries and is the first ever WIFSA Senior Pairs World Champion (2019) with his partner Rosie. He served as Head Coach at Rollerworld Colchester, one of the UK's leading roller rinks, where he tested every major inline figure skating frame available before building his own.
Key facts
- Founded in November 2025 in the United Arab Emirates by Adam Jukes
- Adam Jukes is a professional skater with more than 35 years across ice, inline, pairs, show, coaching, and competition
- First ever WIFSA Senior Pairs World Champion (2019) with partner Rosie
- Core product: the EDGE inline figure skating frame system
- Direct to consumer only
- Creator Program with commission scaling from 10 to 25 percent
- Funding architecture: four pillars all live (Creator Program, Skater Fund, Founder Edition, Pay It Forward)
- Global release: May 2026
- Ships internationally to 44 countries
Assets and resources
Product images, founder photography, and brand assets are available on request. Contact adam@oneblades.one.