Press

ONE Blades is building the global inline figure skating movement through skater-first equipment, direct-to-consumer distribution, and a creator-powered ecosystem that gives skaters, coaches, and parents a real share in the value they help create.

Media enquiries

For press, interviews, features, or background information contact:

adam@oneblades.one

Response time is typically within 48 hours.

About ONE Blades

ONE Blades is an inline figure skating company founded by Adam Jukes, a professional skater, coach, and creator with more than 35 years across ice, inline, quad, and circus skating. The company develops inline figure skating frame systems engineered specifically for ice figure skaters training off ice, and distributes them directly to skaters globally through a creator-powered model.

The core product is the ONE Blades EDGE system. A four wheel inline figure skating frame with adjustable rocker axles, correct stopper geometry for spins and jumps, and both indoor and outdoor wheels included as standard. It is designed to replicate the balance geometry and feel of an ice figure skating blade on any smooth surface.

ONE Blades operates on a direct-to-consumer basis with no retail middlemen. Creators, coaches, and skaters earn commission through the ONE Blades Creator Program, with rates scaling from 10 to 25 percent based on lifetime referred sales.

The company also operates connected platforms including ONE Blades Records, the official platform for World Firsts and Records on ONE Blades EDGE, and supports the broader inline figure skating community through education, content, and ecosystem development.

The global release of ONE Blades EDGE is May 2026.

Founder background

Adam Jukes began skating at age 10 on inline and moved to ice at 11. He joined professional show skating at 17 and spent more than two decades performing across the world's major productions including Cirque du Soleil, Disney On Ice, Royal Caribbean, Holiday on Ice, and Friedrichstadt Palast Berlin. He has made four Got Talent appearances across three countries and served as Head Coach at Rollerworld Colchester, one of the UK's leading roller rinks, where he tested every major inline figure skating frame available before building his own.

Key facts

Founded by a professional skater with 35 years across ice, inline, quad, and circus skating. Core product is the EDGE inline figure skating frame system. Direct to consumer only. Creator program with commission from 10 to 25 percent. Global release May 2026. Ships internationally.

Assets and resources

Product images, founder photography, and brand assets are available on request. Contact adam@oneblades.one.