INLINE FIGURE SKATING GUIDES

How skating coaches can earn from trust.

Coaches already help skaters and families make equipment decisions. The ONE Creator Platform gives coaches a direct way to earn from recommendations grounded in real experience.

01
Customers save 10%

Skaters purchasing through a creator link receive 10% off their order.

02
Coaches earn 10%

Every creator earns the same flat rate on purchases made through their link.

03
Attribution stays connected

After the first tracked purchase, future purchases remain attributed to the creator.

QUICK ANSWER

One rate. No ladder.

Coaches who own and use EDGE can join the ONE Creator Platform, share their creator link and earn 10% on every eligible purchase made through it. The customer saves 10%. There are no tiers, thresholds or progression levels.

01 · THE VALUE COACHES CREATE

Recommendations move equipment.

Skaters and parents regularly ask coaches which boots, blades, training tools and equipment make sense for their level and goals.

That recommendation carries weight because it comes from someone who understands the skater, sees their technique and knows what they are trying to achieve.

In traditional equipment sales, that influence is often disconnected from the purchase. The coach creates value, but the commercial system does not recognise it.

The coach should not be paid for saying anything. The coach should be paid when an honest recommendation creates a tracked sale.

02 · WHY DIRECT-TO-CONSUMER MATTERS

Remove the middle layers.

ONE Blades sells directly to skaters rather than through distributors and retail middlemen.

That structure makes it possible to pay creators from company margin while also giving the customer a saving.

The creator does not add cost to the customer. The creator helps direct a sale that can be tracked and rewarded.

03 · HOW THE PLATFORM WORKS

One clear system.

  1. 01
    Own EDGE

    The platform is built around creators sharing real experience with equipment they own and skate on.

  2. 02
    Create your account

    Register through the ONE Creator Platform and create your personal creator link.

  3. 03
    Share your link

    Use it when a skater asks about the equipment or when you share your experience publicly.

  4. 04
    The customer saves 10%

    Purchases made through your creator link receive 10% off.

  5. 05
    You earn 10%

    The same flat rate applies to every creator and every product.

  6. 06
    The customer remains attributed to you

    After the first tracked purchase, future purchases by that customer continue to earn commission for you.

04 · IN PRACTICE

It fits around the work you already do.

01

Answer the real question

Explain whether EDGE makes sense for that skater, surface, training need and budget.

02

Send one tracked link

The customer receives the saving and the platform records the recommendation.

03

Keep coaching

The platform handles tracking and commission. Your work remains teaching.

This is not intended to replace coaching income. It creates an additional return from recommendations that already form part of many coaching relationships.

Commission is paid monthly by PayPal, and the platform currently has no minimum payout threshold.

05 · TRUST BEFORE PROMOTION

The recommendation has to remain honest.

01
Use the equipment first

Do not recommend EDGE based only on brand claims or commission.

02
Recommend selectively

If EDGE is not right for a skater, do not present it as if it is.

03
Disclose the relationship

Tell people clearly when you may earn commission from the purchase.

04
Keep the skater first

The recommendation should help the skater make a better decision, not manufacture pressure.

The platform only works if the recommendation remains more valuable than the commission.

06 · HOW TO JOIN

Own it. Use it. Then decide.

Every EDGE owner receives an invitation to join the ONE Creator Platform in their order confirmation email.

Coaches can also visit the platform directly, create an account and generate their personal creator link after becoming an EDGE owner.

You do not need a large following. You need direct experience, useful knowledge and a willingness to help the next skater.

CONTINUE LEARNING

Keep exploring the system.

COACHES CREATE VALUE

Share what you know. Earn from the value you create.

Own EDGE, form your own view and use the platform when an honest recommendation helps a skater.

FOR COACHES

Turn trusted recommendations into something measurable.

Explore the ONE Blades Creator Platform to see how EDGE owners can share their experience, give skaters a saving and earn from eligible purchases they help create.

GUIDE AUTHOR

Adam Jukes

Founder of ONE Blades

Lifelong figure skater, professional performer and coach. Founder of ONE Blades and instructor at ONE Academy.

Published