ONE BLADES
ONE BLADES
FOR
SUPPORT
LEARN
ADAM JUKES
SERIES
LONG-FORM SERIES
Ideas worth
going deeper.
Some things need more than a post.
These series document the ideas, decisions, systems and experiences behind my work in skating, building ONE Blades and using AI.
Each series takes one subject and follows it further, through the lessons, decisions and thinking that came from doing the work.
Written from the work, not from the sidelines.
01
The Build
Series.
Building ONE Blades,
documented as it happened.
An eleven-part founder series about the decisions,
systems, mistakes, tools and thinking behind
building ONE Blades.
Eleven papers. Written during the build, not after it.
The Build
Series.
Building ONE Blades,
documented as it happened.
An eleven-part founder series about the decisions, systems, mistakes, tools and thinking behind building ONE Blades.
Eleven papers. Written during the build, not after it.
01
02
03
04
05
06
07
08
09
10
11
Your Life Is the Research
The strongest ideas often begin with problems you have lived long enough to understand.
The Problem You Are Closest To
Finding the connected problems you understand closely enough to do something about.
Build Something You Can Actually Deliver
Why focus is not thinking smaller. It is choosing what gets built first.
One Person, Full Stack
The difficult work of building the foundation before simplicity becomes possible.
The AI Operating System
Using AI as directed leverage while keeping judgment and responsibility with the founder.
The Tool Stack
How different tools, models and workflows become useful when one person directs the system.
Doctrine
The written brain underneath the company, its decisions and the AI systems working with it.
Building the Storefront
Going from repeatedly rebuilding basic stores to directing a custom storefront with AI.
Direct to the People You Serve
Why ONE Blades is being built directly around the people it exists to serve.
Let Other People Carry It
Why distribution can be built around the people who already own, use and believe in what you make.
The Long Game and the Filters
How long-term thinking and clear filters decide what gets built, rejected and ignored.
02
Think With
AI.
How I actually use AI
to think, build and decide.
An eight-part series about working with AI through
conversation, context, source material, judgment
and systems rather than treating it like a search box.
Not AI theory. The working method I use every day.
Think With
AI.
How I actually use AI
to think, build and decide.
An eight-part series about working with AI through conversation, context, source material, judgment and systems rather than treating it like a search box.
Not AI theory. The working method I use every day.
00
01
02
03
04
05
06
07
How This Series Happened
How one unfinished ONE Academy idea became a two-hour AI conversation, a wider system, and eventually this series.
Think With AI, Not At AI
Why the quality of the conversation matters more than trying to write the perfect prompt.
Make Your AI Know You
Why useful AI starts with context about who you are, what you are building and how you think.
Build Projects, Not Endless Chats
How persistent projects turn disconnected conversations into an operating environment that compounds.
Give AI Real Source Material
Why transcripts, documents, decisions and real work produce better thinking than asking AI to fill the gaps.
Teach AI How You Decide
How principles, terminology, constraints and doctrine turn AI from a generic assistant into a useful collaborator.
Turn Repeated Conversations Into Systems
How recurring thinking becomes workflows, tools and infrastructure instead of being solved again.
Keep the Human in Charge
Why AI can increase your capability without taking responsibility for your judgment.
03
ONE Build
Papers.
Evidence from
building ONE.
Standalone papers documenting what we are building,
what happened, what changed, and what the work
reveals along the way.
Not theory. Real work, documented as it happens.
ONE Build
Papers.
Evidence from
building ONE.
Standalone papers documenting what we are building, what happened, what changed, and what the work reveals along the way.
Not theory. Real work, documented as it happens.