ONE Blades
ONE Blades
Who you are
THE SKATING CEO
SERIES
LONG-FORM SERIES
Ideas worth
going deeper.
Some things need more than a post.
These series document the ideas, decisions, systems and experiences behind my work in skating and building ONE Blades.
Each series explores one subject over multiple papers, written from the work itself rather than from the sidelines.
01
SERIES 01 · 2026
The Build
Series.
Building ONE Blades,
documented as it happens.
A ten-part founder series about the decisions, systems, mistakes, tools and thinking behind building ONE Blades.
Written during the build, not after it.
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03
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08
Your Life Is the Research
The strongest ideas often begin with problems you have lived long enough to understand.
The Problem You Are Closest To
Finding the connected problems you understand closely enough to do something about.
Build Something You Can Actually Deliver
Why focus is not thinking smaller. It is choosing what gets built first.
One Person, Full Stack
The difficult work of building the foundation before simplicity becomes possible.
The AI Operating System
Using AI as directed leverage while keeping judgment and responsibility with the founder.
The Tool Stack
How different tools, models and workflows become useful when one person directs the system.
Doctrine
The written brain underneath the company, its decisions and the AI systems working with it.
Building the Storefront
Going from repeatedly rebuilding basic stores to directing a custom storefront with AI.
09
Direct to the People You Serve
Why ONE Blades is being built directly around the people it exists to serve.
10
Final Paper
The final paper in The Build Series.
MORE TO DOCUMENT
The Build Series
is the beginning.
Future series will go deeper into the work, ideas and experience behind skating, coaching, products, creators and the systems being built around them.